Challenge
To create a compelling story for the Yes on Measure A – Affordable Housing Campaign to raise awareness and engage votes for Santa Clara County for the November 8, 2016 Primaries.
Solution
Craft a story with those in need of affordable housing that connects with voters personally. This video was strategically made to work for television and digital, ensuring maximum impact. Measure A was successfully passed and now paving the way for more affordable housing in Santa Clara County!
Info
Client: Yes on A for Affordable Housing
Website: yesonaffordablehousing.org
Date: 2016
Services: Commercial
