For National Women’s Day, HIPGive launched a fund raising campaign with Hispanics in Philanthropy that will match any donations to organizations by women called #GoMujeres!.
Along with the main informational video, we worked with HIPGive to take a more creative approach for the follow up videos. From the drawing board, our goal was to develop funny and lighthearted skits that brought a new kind of engagement to their campaign. “Overcompensating Male Ally” and “Coffee Competition” skits were great to write and film. We know we have that one overcompensating male ally that tries just a little too hard at our studio too…